Corporate Entrepreneurship. Top managers and new business creation
Vijay Sathe examines how top managers--corporate executives, division general managers and the division's top management team members--influence corporate entrepreneurship, specifically new business creation in a corporate division. Corporate Entrepreneurship takes the reader into the real world of top managers to explore a relatively uncharted territory in a systematic and comprehensive way. The business realities, the management culture, the corporate philosophy, the organizational politics, the personalities, and the personal agendas of the people at the top are vividly portrayed in these pages. New business creation is innately difficult and it does not help that top managers are insufficiently educated and trained for it.
Opinion by German Anitua Azkarate
This book offers both a theory of corporate entrepreneurship based on the real-world experience of top managers and practical advice on how to manage it for better results
Born as an alternative to traditional management “consulting” firms, Brodgar & Mulligan is a boutique management and a advisory firm focused on the practice of challenging established thinking and drive transformation.
Our solutions evolve around our motto ''passionate about seeking the right balance between firm´s developed degree of innovations and the grade of the sophistication of the demand in a particular geographical market''.